Accounting + Technology + Customer Service
Accounting:
There are several types of accounting. For example, when your CPA prepares your tax returns, they are doing tax accounting. Cloud accounting refers to day-to-day, ongoing accounting. Cloud accounting may also include other services that would be performed by an internal accounting department. Think “bookkeeping plus.”
Track all of your bank and credit card transactions
Prepare financial reports
Help you understand your financial position
Payroll
Accounts payable
Accounts receivable
Cash flow management
Liaise with the tax return preparer
And more
Technology:
Cloud accounting requires a high degree of technological savvy. Affordable software solutions require integrating several software programs that together meet a business’s accounting needs (this collection of software is known as a tech stack). For example, while QuickBooks or Xero can track and report on your overall financial picture, you may want to use more powerful software for paying bills, processing employee expense claims, or running payroll.
A cloud accountant knows which options are best suited to a particular company and ensures that these programs are communicating with each other.
There are many reasons to hire a cloud accountant. A compelling benefit is the value you receive for what you pay. If you hire an in-house accountant, you either have to pay top dollar for an expert-level accountant or sacrifice experience for affordability. Cloud accountants offer the best of both worlds: expertise that’s affordable.
But in order to be a reliable alternative to an in-house accountant, cloud accountants must also prioritize customer service.
Customer Service:
An in-house employee is available when you need them and can reprioritize and respond to urgent requests. Can you rely on your cloud accountant as well? Cloud accounting firms provide accounting acumen and technological savvy; unfortunately, many do not deliver the level of customer service necessary to bridge the gap created by moving your accounting out-of-house.
At K Gould Consulting, providing unparalleled customer service is our top priority every day; it is why we were created. Our clients’ satisfaction is the most important measure of our success. Delivering affordable, expert-level accounting with unparalleled customer service is what makes cloud accounting the right solution for so many businesses.
